How Mr Price Turned Up the Volume
A Message That Keeps Moving?
As demand rises for eco-conscious alternatives, brands are rethinking how they show up in the world.
Starting with something as everyday as a shopping bag. So, we don’t just print logos on fabric, we create reusable bags that carry stories.
Our latest collaboration with Mr Price proves just how loud a simple cotton tote can be.
What Reusability Really Means
Reusable doesn’t just mean use it again.
It means:
- Re-seen at every stop
- Re-shared in social posts
- Re-loved because it actually works
This bag isn’t landfill-bound. It’s part of someone’s week, and that’s how you become part of their world.
Now imagine this: every time your customer leaves your store, they’re not just holding their purchase- they’re holding your brand story.
Why Gen Z Is Over Plastic
Mr Price’s audience is mostly Gen Z. They’re not asking for loyalty cards. They want loyalty to the planet. This generation is reshaping retail with values-first buying, and they’ll notice if your packaging doesn’t match your Instagram bio. A reusable tote like this one says: We hear you. We see you. We care too.
That’s how you stay relevant, and real.
Turnip the Beet
Our brief? Create a high-impact tote bag that promotes sustainability without losing the Mr Price spirit. A product that didn’t just replace plastic, but reflected their values: fun, fashionable, and future-focused.
Here’s what we delivered:
🎵 The Message: “Hey! Turnip The Beet!” - playful, bold, and designed to catch eyes.
🧃 The Look: Canvas printed with vibrant dancing beetroots wearing headphones!
♻️ The Impact: 100% cotton with a longer life cycle, replacing hundreds of single-use bags.
It’s more than a reusable bag- it’s a walking billboard!
What We Can Create for You
Bags Direct is here to help you move from wasteful to wonderful.
We’ve worked with over 5,000 retailers worldwide, including Amazon, The Body Shop, Spar, and now Mr Price, to craft custom reusable bags that customers actually want to keep!
From tote bags to travel luggage, our mission is clear: help brands stay seen, loved, and sustainable.
FAQs
What materials do you use for your reusable bags?
We use a range of certified sustainable materials including GRS-certified recycled plastics, organic cotton, and jute.
Can you print full-colour artwork and logos?
Absolutely. We offer screen printing, heat transfer, sublimation, and digital options depending on your design and fabric.
What’s the minimum order quantity?
We offer scalable solutions depending on your budget and project- get in touch to find the right fit.
Final Word
Mr Price knows that being relevant today means being responsible. Their reusable tote is a visible pledge to do better!
If you're ready to make the same promise to your customers, we’re ready to build it with you.
Want bags that get noticed?
Think Mr Price.
Seen. Reused. Remembered.
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Get in touch!
📧 sales@bagsdirect.co.za
📞 +27 (0)21 510 1786
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